Keep the microchip. Add Tail-O.
One ID. For life.
A visible QR identity for your pet. So if someone finds them, they have another way to reach you.
Their Tail-O ID is free in the app. The pendant is paid once, with no subscription.
A short animation: a golden retriever wearing a round Tail-O pendant is out on a walk. Someone who finds him scans the pendant with their phone camera, the phone opens his Tail-O ID page with a lost alert and buttons to contact his owner, and he is back with his owner.
01 Identity
A scan away from home.
Every Tail-O ID belongs to one pet, for life. If the tag is lost, the replacement keeps the same ID. If your pet moves to a new home, the ID and its history go with them. And whoever scans it sees only what you’ve chosen to share.
You choose what a finder sees
- Owner / contact
- Emergency contact
- Medical alerts
- Vaccination status
- Important notes
02 Safety
What happens when someone finds your pet?
01
Scan
Anyone who finds your pet scans the Tail-O tag on their collar — no app to install.
02
Identify
Their Tail-O ID opens right in the browser — a photo, name, and a clear "lost" alert, so they know this pet needs help getting home.
03
Reconnect
One tap calls or messages the owner directly, or logs that this pet was found — connecting your pet back to you.
No app. No login. No waiting.
03 Care
A record that lasts as long as they do.
Their care lives on the same Tail-O ID, so nothing gets lost between old vet slips, scattered notes and a dozen different reminders, this year or ten years from now.
- Health records
- Vaccinations
- Medication schedules
- Vet visits
- Grooming
- Boarding
Even when someone else takes them in.
When family, a sitter or a walker brings them to the vet or groomer, the provider scans their Tail-O pendant and the visit goes straight onto their record, with or without your phone.
Each provider sees only what they need.
Your vet, a veterinary hospital, a groomer, or a boarding and daycare provider each see only what’s relevant to their role — never your pet’s full record, and never without your say-so.
It’s the same rule everywhere on Tail-O ID: you control exactly what’s visible — from contact details to emergency notes. Nothing is shared unless you choose to share it.
04 The tag
For when your phone isn’t there.
Their Tail-O ID is free in the app. The pendant carries it on their collar, so a stranger who finds them, or a vet seeing them without you, can scan it and reach their record.
Colour: Purple (Signature)
Tail-O Pendant + Collar
Reserve now₹999incl. GST · one-time
Paid once. Reserve now; nothing is charged yet.
- Everything the pendant does
- A Tail-O collar in your choice of five colours
- The pendant comes fitted on the collar
Tail-O Pendant
Reserve now₹499incl. GST · one-time
Paid once. No renewal, no subscription. Reserve now; nothing is charged yet.
- Clips onto the collar they already wear
- Links to their free Tail-O ID
- A finder scans it to reach you
- A vet or groomer scans it to update their record, even when you’re not there
- Also sold blank at pharmacies, vets and groomers, ready to activate
05 The app
More than an identity.
Tail-O brings your pet’s health, care, nutrition and everyday life together in one calm, simple app.
The Tail-O app is heading to the App Store and Google Play soon. We’ll email you once, the moment it’s live.
Home
Your pet’s Tail-O ID and today’s care, at a glance.
Lost mode
If they’re ever lost, Home becomes the search, and every scan of the pendant rings your phone.
Pendant scanned
The moment someone scans the pendant, your phone rings and Home shows where it happened, with the finder’s report.
Profile
Each pet’s profile: their Tail-O ID, a Care Session for the vet or groomer, and every health record.
Points
Tail-O Points you earn for everyday care (more below).
Tail-O Points
Good care deserves something back. You earn Tail-O Points for the everyday care you already give.
- 1 point for every ₹25 you spend
- 100 points when a friend you refer joins
- 100 points on your pet’s birthday, every year
- Redeem up to 25% off any order
See what you’d earn
See what you’d earn
That’s about 200 points a month — worth roughly ₹50 off your next Tail-O orders, automatically. Over a year, that’s 2,400 points (≈₹600) — on top of 100 points for every friend you refer, and 100 more on your pet’s birthday.
An estimate using Tail-O’s real earning rate (₹25 spent = 1 point, redeemable at 4 points = ₹1, up to 25% of any order). Your actual balance is always tracked in the app.
Plus 100 points just for adding a pet and completing their profile. Join the list and we’ll email you the moment you can start earning.
06 The shop
The food they already eat.
Drools, Me-O, Purepet, Whiskas and more at the printed MRP. Order here or in the app: it’s one Tail-O account, one order history.
Drools
Drools Chicken & Egg Puppy Dry Dog Food
3 kg · Puppy
₹650
Pedigree
Pedigree Chicken & Milk Puppy Dry Dog Food
3 kg · Puppy
₹685
Pedigree
Pedigree Chicken & Vegetables Adult Dry Dog Food
3 kg · Adult
₹655
Pedigree
Pedigree Meat & Rice Adult Dry Dog Food
10 kg · Adult
₹2,150
Purepet
Purepet Adult Dry Dog Food
10 kg · Adult
₹999
Drools
Drools Real Chicken & Chicken Liver Chunks in Gravy Adult Wet Dog Food
150 g · Adult
₹45
Pedigree
Pedigree Chicken & Liver Chunks in Gravy Adult Wet Dog Food
70 g · Adult
₹50
Free delivery on food orders from ₹499.
Good questions
A free, unique ID for your pet that lasts their whole life. It lives in the Tail-O app and holds their profile and care records. Add a Tail-O pendant and it goes on their collar too, so anyone who finds them can reach you, and a vet or groomer can update their record when you're not there. You control exactly what's shown.
One ID. For life.
Through lost tags, new homes and every vet visit in between, their Tail-O ID stays theirs.
Gift an extra layer of safety